Session Information
DMA:2010 Annual Meeting
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Incorporating Personalization into a Service Environment
Track
:
Ask the Experts
Date:
Monday, October 11, 2010
Time:
12:30 PM to 1:30 PM
EST
Location:
Exhibit Hall
SPEAKER
:
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about each speaker.
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about each speaker.
Description
• Learn how Cessna’s Customer Service team used on-line and partnered research to identify key drivers of purchase intentions.
• Discover how we turned this information into executable marketing campaigns resulting in significant revenue gains and behavioral changes.
• Learn how our personalization efforts impacted all areas of the business (not just service revenues), including Jet Sales.
• Discover how we turned this information into executable marketing campaigns resulting in significant revenue gains and behavioral changes.
• Learn how our personalization efforts impacted all areas of the business (not just service revenues), including Jet Sales.
No items are available for this session.