Session Information
DMA:2010 Annual Meeting
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How to Use Valuable Promotional History to Drive 38% Improvement in Response from the 50+ Market
Track
:
Ask the Experts
Date:
Monday, October 11, 2010
Time:
12:30 PM to 1:30 PM
EST
Location:
Exhibit Hall
SPEAKER
:
Description
• Learn about the power of the data that you already, likely have right in front of your nose
• Learn about how to leverage data and past performance to drive improved site selection at improved margins using tangible marketing channels
• Learn about how to leverage promotional history, dozens of predictive variables and customer feedback to improve prospecting odds. As costs rise, this leverage is imperative to sustainability
• Learn about how to leverage data and past performance to drive improved site selection at improved margins using tangible marketing channels
• Learn about how to leverage promotional history, dozens of predictive variables and customer feedback to improve prospecting odds. As costs rise, this leverage is imperative to sustainability
No items are available for this session.