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Monetizing the Value of Your Marketing Investment: A Practical Approach
Date:
Monday, October 11, 2010
Time:
12:30 PM to 1:30 PM
EST
SPEAKER
:
Zachary Rodman, Associate Director, Marketing Intelligence, RTC Relationship Marketing
Description
• How to establish concrete, measurable marketing objectives.
• How to identify and quantify a Marketing Monetization model’s Key Performance Indicators (KPIs), including leading and lagging indicators of success.
• Attendees will learn how their models can be leveraged to set budgets and performance goals
No items are available for this session.