Session Information
DMA:2010 Annual Meeting
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Socially Enabling Your Organization: Amplifying the Value of Current Products, Programs & Services through Social Media
Track : Ask the Experts
Date: Monday, October 11, 2010
Time: 12:30 PM to 1:30 PM  EST
Location: Exhibit Hall
SPEAKER :
John Patton, COO, ThePort
Description
• How to identify and develop programs for social enablement
• The process for defining the value proposition and business case for social enablement
• How to develop an action plan for socially enabling a current product or service


No items are available for this session.