Session Information
DMA:2010 Annual Meeting
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Effective Lead Nurturing: The Key to Doubling Conversion Rates
Track : Ask the Experts
Date: Monday, October 11, 2010
Time: 12:30 PM to 1:30 PM  EST
Location: Exhibit Hall
SPEAKER :
Rod Lehman, Senior Director of America's Marketing, HP Software
Description
• What combination of “touches” work best for particular types of campaigns
• The best ways to get customers to opt-in to your email marketing
• Strategies for profiling your customers over time so that you can better target them


No items are available for this session.