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Explaining Language Preference among Foreign-Born Latinos: Toward A Conceptual Theory
Date:
Monday, October 11, 2010
Time:
12:30 PM to 1:30 PM
EST
SPEAKER
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Dr. Jake Beniflah has worked with Fortune 500 organizations in the General and U.S. Hispanic markets for nearly 20-years and is now President of the Center for Multicultural Science, a multicultural marketing think tank in San Francisco.
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Description
• Examine the effects of acculturation on the cognitive structure of foreign-born Latinos
• Understand the intra-group variances that make the U.S. Latino population heterogeneous
• Explain key drivers in language preference of foreign-born Latinos
No items are available for this session.