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Data-Driven Strategies that Increase Multi-Channel Profits
Date:
Monday, October 11, 2010
Time:
12:30 PM to 1:30 PM
EST
SPEAKER
:
Joanne Monfredi Deunn, President and CEO, Alliant
Description
• How to employ a scoring process to optimize online and offline lead sources for maximum ROI
• How marketers use scores to increase LTV across channels with faster and more targeted upsells and cross-sells
• How to create and deploy performance scores to manage fulfillment, credit limits, housefile CRM and billing & collections
No items are available for this session.