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In Today's DVR Environment, What Gets a Commercial Noticed?
Date:
Monday, October 11, 2010
Time:
12:30 PM to 1:30 PM
EST
SPEAKER
:
Elissa Lee, Ph.D, Vice President, Research and ARM Product Management, TiVo
Description
• How can marketers evolve their TV media plan to minimize DVR fast forwarding?
• Are my TV ads driving website traffic and acquisition?
• How Interactive Television Advertising (iTV) will replace the traditional DRTV format
No items are available for this session.