Session Information
DMA:2010 Annual Meeting
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Rules of the Road for Online & Interactive Marketing: How to Comply with the Evolving Legal & Self-Regulatory Framework
Track
:
Corporate and Social Responsibility
Date:
Monday, October 11, 2010
Time:
11:15 AM to 12:15 PM
EST
Location:
111 / Lower Level
SPEAKER
(S):
Senny Boone, SVP, Corporate & Social Responsibility, Direct Marketing Association
Jerry Cerasale, SVP, Government Affairs, The Direct Marketing Association, Inc.
Description
Discussion of the legal rules and DMA guidelines for online and interactive marketing including the use of the Ad Option Icon for online behavioral advertising, appropriate notice and consent, blogging, and social media marketing.
Handout Online
