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Session Information

DMA:2010 Annual Meeting

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Rules for Mobile Marketing: Legally Reaching Important New Audiences

Track : Corporate and Social Responsibility

Date: Monday, October 11, 2010

Time: 3:00 PM to 4:15 AM EST

Location: 112 / Lower Level

PRESENTER :

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Helen Mac Murray, Partner, Mac Murray, Petersen & Shuster

SPEAKER (S):

Senny Boone, SVP, Corporate & Social Responsibility, Direct Marketing Association

Michael Becker, North American Managing Director, Mobile Marketing Association

MICHAEL BECKER is a leader in the mobile marketing industry. Mr. Becker is EVP of Business Development for iLoop Mobile, Inc., a leading and award winning mobile marketing software and application solutions provider. Michael Becker has over 17 years of technical and business development experience and has worked in the global telecommunications�mobile marketing and instant messaging, medical, electronic book, and custom solution test industries. In addition to his role at iLoop Mobile, Mr. Becker is both an active mobile marketing industry evangelist and academic. Mr. Becker sits on the DotMobi MAG Steering Committee, is Chairman of the DotMobi Education Committee and member of the DotiMobi MAG Mobile Internet in Developing Countries Task Force. In addition, Mr. Becker sits on the Mobile Marketing Association (MMA) North American Board of Directors (2004, 2005, 2007), is the Co-chair of the MMA's Academic Outreach Committee and Co-editor of the MMA International Journal of Mobile Marketing. Mr. Becker is currently pursuing a Doctorate of Business Administration at Golden Gate University, San Francisco, focusing his research on the emergence of the mobile channel and its use for marketing; he is specifically researching the emerging phenomenon of Mobile Enhanced Customer Managed Interactions. Mr. Becker is also a Ball State University Center for Media Design Industry & Research Fellow, and has authored over 30 articles on mobile marketing and is the editor of a number articles and speaking series on wide range of mobile marketing topics. Mr. Becker holds a B.S. in Business Administration from Saint Mary's College of California and an M.B.A. from Santa Clara University. Mr. Becker's recent honors include: � MMA 2007 Outstanding Individual Achievement Award � MMA 2007 Innovation Award for iLoop Mobile mFinity Platform � MMA 2007 Overall Excellence Award for Company/Committee for Academic Outreach Committee � ASAE 2007 Gold Circle Award for Peer Reviewed Print Journal [MMA International Journal of Mobile Marketing] from an association with a budget of $2 million less

Description

The rules for contacting wireless devices are complex and vary depending on the type of communication sent. Rules for sending a text message, for instance, are different from those for sending an email or placing a phone call. Federal regulations and DMA guidelines prohibit contacting wireless telephone numbers when called parties pay the charges.This session will discuss the rules of the road and best practices for marketers to legally and effectively reach potential customers. Learn essential information for marketing in the mobile world.

No items are available for this session.