Session Information
DMA:2010 Annual Meeting
Click here to go to the previous page
Using a Metrics-Based Process for Generating Sales-Worthy Leads
Track
:
B2B Intensives
Program Code:
640
Date:
Tuesday, October 12, 2010
Time:
11:30 AM to 12:15 PM
EST
Location:
114 / Lower Level
CONTACT PERSON
:
Gina arela-Domenichini
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Gina Varela-Domenichini, Global Advertising and Lead Generation Manager, Anritsu
Description
Senior management wants more leads turned into sales revenue, and the sales force demands them to be "sales-ready." Learn how a metrics-based approach can optimize your contact strategy at every stage of the lead-conditioning process. This means less waste, and more sales faster, while reactivating “suspect” leads. This presentation includes a case history on how Anritsu Company used this approach to help the sales organization beat its sales-ready lead goal by 300%!
Topics covered will include:
Topics covered will include:
Handout Online
