In today’s “Internet Age,” consumers turn to the Web as their primary source of information about your life, career, and business. It is more important than ever than ever to monitor your business’ presence online and proactively protect your brand’s online reputation. Search engines offer easily accessible information about a brand for consumers and, with the influx of social networking sites, blogs, micro-blogs (Twitter) and user-review sites (Yelp), there is an ever-increasing amount of information on the web and no regulation. What are we to do?

Michael Fertik will aim to educate the audience on how businesses and their key executives can separate themselves from competitors, enhance their visibility to consumers, and actively control the information about their business that is available to the general public, all by leveraging ORM techniques. Fertik will walk through the related corporate risks, privacy issues, cutting edge marketing tools, and the latest relevant online legislation. This session will provide a comprehensive overview on Online Reputation Management for professionals, corporate brands, and individuals.