The pressure is on for marketers to spend wisely, creating marketing and sales initiatives that increase response at a lower cost. It may seem impossible, but it’s not. Marketing optimization is one way marketers can increase their return on marketing investments– and it starts with understanding customer behavior and predicting the optimal touch strategy required to create the highest long-term economic value.

In this session we will discuss how to build a marketing strategy that reaches the right customer at the right time through the right mix of channels—thus improving results while investing less. We’ll also explain how to integrate customer value, behavior, and needs data to target customers with effectiveness not available through any other means. We’ll provide several clear actions you can take immediately to begin to make more out of your marketing budget.