Session Information
DMA:2010 Annual Meeting
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Customer Communications Management
Track : Master Class
Date: Sunday, October 10, 2010
Time: 1:00 PM to 1:50 PM  EST
Location: 112 / Lower Level
PRESENTER :
Patrick Brand, President, Mailing Solutions Management, Pitney Bowes
Description
Through personalization, automation and data-driven intelligence, today’s marketers can increase relevance, boost productivity and deliver business-changing results from their customer communications. Hear first-hand how leading companies are leveraging Customer Communications Management as part of their integrated, multichannel customer acquisition and retention strategy.


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