One of the toughest challenges in today’s marketing organizations is building a strong foundation to manage the deluge of new marketing channels, mediums and platforms at our disposal; many are in the social media space. Recruiting, training and retaining talented personnel, in this burgeoning social media space will also be a critical factor in the success of your social media/marketing strategy. Our panel of social gurus have overcome many of the challenges faced by today’s marketers and have successfully implemented best practices that identify, “what is takes to build a successful social media/marketing operation”