Session Information
DMA:2010 Annual Meeting
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Developing a Social Media Marketing Strategy to Maximize Consumer Engagement - Part 1
Track : Social Media Marketing Certification
Date: Saturday, October 9, 2010
Time: 10:00 AM to 12:30 PM  EST
Location: 111 / Lower Level
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 Heidi Cohen, President, Riverside Marketing Stragies
Description
Successful marketing starts with a well thought out plan. This section will cover the theory and underpinnings of social media to enable students to create an effective social media marketing strategy that will help accomplish marketing and business goals.


No items are available for this session.