Session Information
DMA:2010 Annual Meeting
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Social Media Face-Off
Track
:
Featured Session
Program Code:
580LV
Date:
Monday, October 11, 2010
Time:
4:25 PM to 5:15 PM
EST
Location:
103 / Lower Level
PRESENTER
:
Sean Muzzy, Managing Director, Brand Performance Marketing, Neo@Ogilvy
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Vivek Sodera, Co-founder, Business Development, Rapleaf
Sloane Kelley, Interactive Strategy Director, BFG Communications
Chris Cunningham, CEO, Appssavvy
Avi Savar, CEO, Big Fuel
Michael Friedman, Director Interactive Marketing Services, Darden Restaurants
Brian Solis, Author, Engage: A Complete Guide to Building, Cultivating and Measuring Success in the Social Web
David Marsey, Senior Vice President/Group Media Director, Digitas
Description
The $64k question at the forefront of every marketer’s mind is, “How Do I Monetize Social Media for my Organization? But there are many more associated questions that spring to mind when considering social media: How do I optimize social media for my marketing organization? What level of investment is right for my marketing organization?
Marketers from all walks are jumping into the fray of social media marketing, but, for many, these questions still present a huge challenge.
This is why DMA has brought together this powerhouse panel of gurus – David’s and Goliaths – who will face off, duke it out, and help you to formulate your own answers to these questions and many more. The winner, at the end of the day, will be you when you take the experiences of these social media experts back to your desk and apply them to your company – but you will also have a say in the final results of the Face-Off, via a text vote provided by our friends at Mobile Fusion.
Don’t miss this featured DMA2010 “End-of-Day Keynote”!
Marketers from all walks are jumping into the fray of social media marketing, but, for many, these questions still present a huge challenge.
This is why DMA has brought together this powerhouse panel of gurus – David’s and Goliaths – who will face off, duke it out, and help you to formulate your own answers to these questions and many more. The winner, at the end of the day, will be you when you take the experiences of these social media experts back to your desk and apply them to your company – but you will also have a say in the final results of the Face-Off, via a text vote provided by our friends at Mobile Fusion.
Don’t miss this featured DMA2010 “End-of-Day Keynote”!
No items are available for this session.