Session Information
DMA:2010 Annual Meeting
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Using a Metrics-Based Process for Generating Sales-Worthy Leads
Track : Acquisition and Lead Generation
Program Code: 640a
Date: Tuesday, October 12, 2010
Time: 11:30 AM to 12:15 PM  EST
Location: 114 / Lower Level
CONTACT PERSON :
Gina Varela-Domenichini, Global Advertising and Lead Generation Manager, Anritsu
SPEAKER (S):   Click the plus sign to see more detailed information about each speaker.
 Tom Judge, VP Strategy, Direct Marketing Partners
Gina Varela-Domenichini, Global Advertising and Lead Generation Manager, Anritsu
 Laurie Beasley, President, Beasley Direct Marketing
Description
Senior management wants more leads turned into sales revenue, and the sales force demands them to be "sales-ready." Learn how a metrics-based approach can optimize your contact strategy at every stage of the lead-conditioning process. This means less waste, and more sales faster, while reactivating “suspect” leads. This presentation includes a case history on how Anritsu Company used this approach to help the sales organization beat its sales-ready lead goal by 300%!


No items are available for this session.