Session Information
DMA06 Conference and Exhibition
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DM Basics: Art and Science of Direct Marketing Part 1
Track : Direct Marketing Bootcamp
Program Code: F282
Date: Monday, October 16, 2006
Time: 11:00 AM to 12:15 PM  
Location: 103
SPEAKER (S):   Click the plus sign to see more detailed information about each speaker.
 Cyndi Greenglass, President, Agency Services, Diamond Marketing Solutions
Ruth Stevens, President, Emarketing Strategy
Description
Is part of your marketing responsibilities tied to customer acquisition or retention? Are you trying to increase sales? Even though you are in the marketing department, do you sometimes feel that you are not up to speed on the essential techniques of direct and interactive marketing? Whether you are a Business-to-Business (B-to-B) or a Business-to-Consumer (B-to-C) marketer, you can't afford not to have all your bases covered.

Learning Points:

-Thinking like a direct marketer, online and offline
-Applying the elements of the direct and interactive marketing toolkit
-The 4 essentials of direct marketing math: CPM, OPM, CPO, ROI


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