This session gives everyone involved in the direct mail campaign the knowledge to produce the package on time, within budget, and without error. Understanding pre-press, printing, lettershop, and mailing can make the difference between an effective piece that exceeds its objectives, and a dull-budget breaking piece that fails.


Learning Points:

-Cut costs on your direct mail packages
-Get more out of your printer and lettershop
-Keep production on schedule
-Maximize postal savings