Session Information
DMA06 Conference and Exhibition
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Leveraging Inbound Technology for a Strong Customer Experience
Track : Acquisition, Relationship & Loyalty Marketing
Program Code: F570
Date: Wednesday, October 18, 2006
Time: 9:00 AM to 10:00 AM  
Location: 122
SPEAKER (S):
Frank Fuhrman, Vice President of Marketing, American Customer Care Inc.
Suzanne Ronner, Director of Customer Care, Readers Digest
Karen Alenjnikov, SVP, AIG Direct
Kristyn Emenecker, Product Manger, Contact Center Solutions, Verint Systems, Inc
Joseph Heinen, VP-Corporate Marketing, Genesys Telecommunications Labs
Description
This timely session will showcase how you can use technology in unique ways to enhance the customer experience and your company's bottom line. Join a stellar panel for a front line view of the newest strategies in customer management. Our panelists from leading companies will speak to strategy and how they use technology to deliver for the customer, address the technology itself and give practical solutions that can be applied to your contact centers to help increase customer satisfaction.


Learning Points:

-How to deliver high quality services that are welcomed by your customers
-Ways to develop the proper technological mix that will make your life easier
-What some of the top companies are doing in their contact centers to retain customers and increase revenues


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