Session Information
DMA06 Conference and Exhibition
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Retention Strategies and Proven Tactics for Continuity Marketers
Track : Acquisition, Relationship & Loyalty Marketing
Program Code: F593
Date: Wednesday, October 18, 2006
Time: 11:30 AM to 12:30 PM  
Location: 122
SPEAKER (S):
 Shari Altman, President, Altman Dedicated Direct
Gail Terry, U.S. Director
Description
This facts based session will provide savvy marketers with effective ways for keeping continuity customers. Recruiting new customers is
great; keeping them is better! We'll address key continuity marketing principles to increase your return on advertising investment and keep
your customers excited about making a commitment. Old fashioned proven tactics coupled with new technology offerings will be reviewed in a
dynamic intense presentation.


Learning Points:

-How to make an offer they can't refuse
-How to make the concept defection proof
-How new technology is adding value to customer relationships


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