You know them when you see them; catalog spreads that scream, "Buy me!" What are the characteristics of catalog creative that gets results as opposed to those homely losers? This fast-paced session will explore the attributes of winning spreads that take advantage of proven response generators. You'll see dozens of examples (both consumer and B2B) in which seasoned catalog designers transformed "ugly ducklings" into "selling swans."

Learning Points:

-Creating brand stories that emotionally engage customers
-Increasing the average order with creative up-selling techniques
-Escorting a reader through a catalog and the selling process