If you're not performing matchbacks, you could be leaving money on the table. With the advent of the Web and the increase in multichannel
marketing, understanding where your orders and customers are coming from has become harder to learn and yet more critical to know than ever.
Simply stated, matchbacks enable you to connect marketing dollars with marketing results. In this session, we'll share tips and lessons on how to
perform matchbacks and how to use the results to improve your marketing ROI.

Learning Points:

-10 must-do steps to performing expert matchbacks, even on a limited budget
-8 key lessons to learn from your matchback results
-Techniques and tools for getting matchbacks done in a way that's best for your business