Want to win the search engine marketing wars? You can-through the use of power segmentation strategies covered in this session. Search engine marketing is becoming increasingly complex. Direct marketers seeking to maximize profit must apply best practices in both search campaign management and segmentation. We will review both the theory and practice of advanced Power Segmentation while also providing background for beginners. Don't let your competition beat you in the search engines- out-think them with the latest proven techniques.

Learning Points:

-How to identify power segments
-Why power segmentation is a killer approach
-Best practices in integrated marketing applied to search

Sponsored by the DMA Search Engine Marketing Council