Discover everything you need to know about the latest advancements in e-mail address verification, an essential foundation for successful e-mail marketing campaigns. Learn to scrutinize email registrations for errors before they reach your databases. Review the results of a study on how 50 top retailers' Web sites failed at e-mail acquisition techniques.

Learning Points:

-How to immediately impact revenues by capturing more valid email addresses
-Best practices for catching typos before they reach your database
-Increasing customers' satisfaction while decreasing marketing costs