DM professionals are finding Search Marketing to be rewarding but challenging. Three main questions comes to direct marketers when considering a search effort: -How can you manage search from the inside?
-How can you keep your department or agency profitable? -How can you utilize search in totally new ways to enhance your direct and advertising campaigns? This "Next Generation Search" presentation takes you into the nitty gritty of managing - and maximizing - search marketing in the DM world.

Learning Points:

-What problems to anticipate
-Shortcuts to managing pay-per-click with ease
-Case studies of major advertisers who have integrated search in creative ways