Session Information
DMA06 Conference and Exhibition
Click here to go to the previous page
10 Ways to Improve Your E-Mail Reputation
Track : Interactive Marketing
Program Code: F559
Date: Wednesday, October 18, 2006
Time: 9:00 AM to 10:00 AM  
Location: 104
SPEAKER :
George Bilbrey, VP and GM of Deliverability Services, Return Path
Description
The best-planned e-mail marketing campaign won't work if your e-mails never reach consumers' inboxes. Your e-mail reputation is one of the key
factors ensuring whether or not your e-mail is filtered or bounced. Every marketer has a reputation, whether you know it or not, whether you
actively manage it or not. This session will teach you how to discover your e-mail reputation and give you 10 specific tips and techniques to
improve your e-mail reputation and get your inbox delivered directly to consumers' inboxes. .

Learning Points:.

-How your e-mail program stacks up against others.
-The latest information on protecting yourself from spam filters, blacklists, unknown user rates, and complaint issues .
-How to fix problems with your company's e-mail program and improve your reputation in the e-mail word to get your e-mail delivered


Handout Online
View