While single-touch campaigns have worked in the past, in order to get the response rates they once had, marketers need a more comprehensive
integrated approach. In this intensive session, you'll learn how forward-looking organizations are improving response rates by using new
technology to setup, automate, and report on multi-touch, multichannel campaigns-all within a single solution. Additionally, find out why marketers
with bottom-line responsibilities are now eager to take maturing single-point technologies, including search engine marketing, microsites,
e-mail, and variable imaging for direct mail (popular for their direct response prowess) to the next level with Enterprise Marketing Automation..

Learning Points:.

-Integrate measurable, multichannel marketing techniques into your communications programs.
-Improve relevancy and timeliness of prospect and customer communications.
-Increase response rates and deliver more qualified leads to sales utilizing Enterprise Marketing Automation