Attend this session to learn the latest tips, real-world strategies, and educational campaigns that marketers are using to help their customers identify and trust legitimate e-mail messaging. Learn the tactics that innovative mailers use to maintain the integrity of their domains and their brands while stimulating the growth of online banking. .

Learning Points:.

-How phishers have refined their targets to more than double their opportunities .
-Statistics on the growing demand for electronic bill presentment and payment .
-Why 2006 conditions are ripe for the key showdown between banks and phishers .

Sponsored by the DMA Council for Responsible E-mail