According to many newspaper columnists and journalists, the 21st century is getting flatter and flatter. This session will present a multitude of different factors that are driving internationalism in our businesses. Key points that both agenciesand clients need to consider will be reviewed as they increasingly work in a world where country borders count for less. Proximity Worldwide will present strategic research findings on this subject matter with its President & CEO, Martin Nitsche leading the session..

LEARNING POINTS:.

- Avoid common pitfalls when marketing internationally .
-Walk away with key success factors of international campaigns.
-View strategic research findings from a top international agency