Session Information
DMA06 Conference and Exhibition
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Delivering the Optimal Customer Experience through Ultimate Branded Retail Experience
Track
:
Brand and Direct
Program Code:
F498
Date:
Tuesday, October 17, 2006
Time:
2:45 PM to 4:00 PM
Location:
206
SPEAKER
:
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about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
This dynamic, interactive engagement is led by an energized, inspirational talker and walker of retail experience ideation, design, and production. Take this journey into 3-dimensional brand positioning through Retail Experience..
LEARNING POINTS:.
- The critical role of Retail Experience in influencing thecustomer's preference of your brand.
- Best practices from Saturn, Starbucks, and the world famous Seattle Pike's Fish Market.
- Development of John Deere Place
LEARNING POINTS:.
- The critical role of Retail Experience in influencing thecustomer's preference of your brand.
- Best practices from Saturn, Starbucks, and the world famous Seattle Pike's Fish Market.
- Development of John Deere Place
Handout Online
