Although true multichannel programs (MCPs) are not as common as people think, they are as successful as one would hope. Best practices MCPs are customer-driven and able to make every communication highly relevant and useful to prospects and customers. Best of all, MCPs cut marketing costs and increase response and conversion rates. This session will review the opportunities MCPs can provide your company and how your database, business rules, analytics, communications channels, and production operations can be integrated to execute best practices multichannel marketing programs..

LEARNING POINTS:.

- How to master four levels of multichannel marketing and determine where your company is in its evolution.
- Leveraging advanced test and control techniques to drive highly customized communications.
- Which companies are utilizing advanced multichannel programs today and what the key components are to their success