Testing multiple lists from multiple data sources creates enormously complex and expensive processes designed to hit a constantly moving target. This fast-paced session will reveal how a handful of marketers are using sophisticated prospect marketing databases to make those processes cheaper, better, and faster.

LEARNING POINTS:

- How to finally solve the problems associated with using all those lists
- Refining targets and generate new customers and sales for your organization
- Improving your results and fattening your bottom line