This informative and revealing session will feature in-depth discussion of multivariate testing, using mega split runs to increase contribution margin. We will explain how and why VistaPrint implements this type of testing and will outline the success our company has enjoyed as a result of this testing methodology. Witness examples of how this type of testing helps improve user interface, and learn how to run more than 20 tests at one time to gather data on over 2,000 user experiences. Plus, learn about price elasticity, site traffic, and much more
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LEARNING POINTS:

- Maximizing promotions and merchandising for bottom line benefit
- Implementing a complex multivariate testing model and optimizing results for greater revenue generation
- How the utilization of crosssell and up-sell technologies maximize conversion