Session Information
DMA06 Conference and Exhibition
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How (and Why) do Behavior- Based Lifecycle E-mail Marketing and Growing Your Lists Without Sacrificing Your Reputation Part 2
Track : E-Mail Marketing
Program Code: F109
Date: Saturday, October 14, 2006
Time: 2:00 PM to 4:30 PM  
Location: 120
SPEAKER (S):
Ryan Tuttle, VP or Client Services, Spunlogic
 Josh Perlstein, President, Response Media
Description
Discover how to dramatically improve clickthroughs and conversions with highly targeted, triggered lifestyle campaigns. Also, learnsuccessful tactics that both B-to-C and B-to-B companies employ to grow their lists.


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