Session Information
DMA06 Conference and Exhibition
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Powerful Tools to Meet Business Objectives Part 3
Track
:
Database Marketing
Program Code:
F164
Date:
Sunday, October 15, 2006
Time:
9:00 AM to 11:30 AM
Location:
132
SPEAKER
(S):
Arthur Hughes, VP/Solutions Architect, KnowledgeBase Marketing, Inc.
Description
In this session, you'll explore the two most important applications of database marketing - New Customer Acquisition and Customer Retention - and learn how to use RFM and modeling to make them more effective.
Handout Online
