What makes some copy impossible to stop reading, while other copy is sadly benign? Why does some designed work leave you cold, while other designed solicitations make you hungry to buy? A big difference between efforts that fail and those that succeed is in how the creative work compels and sells! This session steps you quickly through proven steps of the selling process. You'll then see how these steps are achieved in print and on the Web, using copy and design that differentiates you from your competition and drives sales home! Examples in print, mail, Web, Email and more will be shown from a wide variety of products and services.

Learning Points:

-Grabbing your customer's attention, and win them over immediately
-Coming up with the "big idea" that will give you that breakthough you need
-How to effectively break down your customer's resistance and sell your product or service at record pace