Session Information
DMA06 Conference and Exhibition
Click here to go to the previous page
Breakthroughs in Opt-In Marketing: Learn the Strategies that are Helping Microsoft Achieve Opt-In Rates of 40% Plus, Worldwide!
Track
:
Acquisition, Relationship & Loyalty Marketing
Program Code:
F339
Date:
Monday, October 16, 2006
Time:
3:00 PM to 4:15 PM
Location:
125
SPEAKER
(S):
Ernan Roman, President, Ernan Roman Direct Marketing
Mina Mistry, Microsoft Corp
Description
This Microsoft case study will display how their newly released opt-in program, Small Business+, has yielded 40% opt-in rates worldwide. We'll discuss how to use the 3-Step Opt-In Process to implement an opt-in program, increase opt-in rates and personalize e-newsletter content per self-profiled information. By attending this session, you'll receive a complimentary 15-Step Opt-In Marketing and Integrated Marketing Checklist, courtesy of Ernan Roman Direct Marketing. Don't miss this information packed session with discussions from true Opt-In leaders!
Learning Points:
-How to implement the 3-Step Opt-In Process
-How to leverage Opt-In and Integrated Marketing to achieve double-digit response
-How to scale opt-in programs to encompass millions of customers
Learning Points:
-How to implement the 3-Step Opt-In Process
-How to leverage Opt-In and Integrated Marketing to achieve double-digit response
-How to scale opt-in programs to encompass millions of customers
Handout Online
