In ANY direct response promotion, the headline either greases the wheel and prompts people to keep reading or fails to grab their attention and loses the sale! It is your frontline battleguard! Good headline writing and evaluating is crucial in making prospects do what you desire. With practice, you CAN master writing blockbuster headlines. Headline Bootcamp is an intensive hour of hands on writing and learning. You'll be expected to put pencil to paper after discovering the elements and silver bullets of powerful, attention-getting headlines. This is a must-experience for ALL copywriters and everyone who evaluates copy.

Learning Points:

-Eliciting the most intriguing, informative headline out of background materials
-Looking at a headline and intuitively know it is good or bad
-Taking a good headline and making it work even harder