Session Information
DMA06 Conference and Exhibition
Click here to go to the previous page
Aligned As With Users - Using Behavioral Prospects in Search and Beyond
Track
:
Interactive Marketing
Program Code:
F359
Date:
Monday, October 16, 2006
Time:
4:30 PM to 5:30 PM
Location:
200
SPEAKER
(S):
Michael Della Penna, Chief Marketing Officer, Epsilon
Colleen Sugarman, VP Direct Marketing, Vonage
Robert Sopkic, Director of Sales, AOL Canada, AOL Canada
Description
Behavioral Targeting is helping marketers get better results online from more targeted impressions and consumers are finding the ads more relevant. Behavioral Targeting is creating a win-win for consumers and your competitors - and growing by as much as 70-plus percent each year. Go beyond contextual and see out how to implement behavioral into your campaigns. Why should you care?
Learning Points:
-BT has been identified by Forrester Research, Jupiter Research and eMarketer as a marketing necessity.
-BT give you presence in major web properties at low CPC rates
-What's more - ads show up when it makes sen$e, to select, targeted consumers with a proven interest in your offer
-When used in conjunction with search, it can lower your CPA by as much as 40%
Learning Points:
-BT has been identified by Forrester Research, Jupiter Research and eMarketer as a marketing necessity.
-BT give you presence in major web properties at low CPC rates
-What's more - ads show up when it makes sen$e, to select, targeted consumers with a proven interest in your offer
-When used in conjunction with search, it can lower your CPA by as much as 40%
Handout Online
