DMA Learning Center

Log-in / Create Account

Session Information

DMA06 Conference and Exhibition

Click here to go to the previous page

This Worked, That didn't

Track : Creative Strategy and Execution

Program Code: F406

Date: Tuesday, October 17, 2006

Time: 8:30 AM to 9:30 AM

Location: 134

SPEAKER (S):

Click the plus sign to see more detailed information about each speaker.

Herschell Gordon Lewis, President, Lewis Enterprises

"Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency absorbed into Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually for clients in the U.S. and a number of other countries. He is arguably the best-known direct response writer and consultant in the United States.

Mr. Lewis's background includes more than 20 years as adjunct lecturer to graduate classes in Mass Communications, Roosevelt University, Chicago. His thirtieth book is Hot Appeals or Burnt Offerings, an exploration of effective fund raising methods. Mr. Lewis’s recent books include the wry Asinine Advertising and Marketing Mayhem, published by Racom Books (Racom also is the publisher of a new third edition of Open Me Now and On the Art of Writing Copy); and Effective E-Mail Marketing, published by the American Management Association. " "Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency absorbed into Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually for clients in the U.S. and a number of other countries. He is arguably the best-known direct response writer and consultant in the United States.

Mr. Lewis's background includes more than 20 years as adjunct lecturer to graduate classes in Mass Communications, Roosevelt University, Chicago. His thirtieth book is Hot Appeals or Burnt Offerings, an exploration of effective fund raising methods. Mr. Lewis’s recent books include the wry Asinine Advertising and Marketing Mayhem, published by Racom Books (Racom also is the publisher of a new third edition of Open Me Now and On the Art of Writing Copy); and Effective E-Mail Marketing, published by the American Management Association."

Richard Ritter, President & Owner, Gryphons Editions, LLC

Rebecca McEldowney, Director, Marketing, AWAI

Lawrence "Pete" McGuire, Director, Member Connect Marketing, CUNA Mutual Group

Description

This is a unique opportunity to discover the successes and failures of four direct marketing industry leaders. Each, with good humor and candor, shares not only decisions and executions that succeeded, but also decisions and executions that failed. Here is invaluable "inside" information that ordinarily never would come your way.

Learning Points:

-"Inside" results you never expected to know
-Examples you never expected to see
-Answers to questions you never thought would be answered

Handout Online