You can have a tremendous impact on your ROI by building emotional connections with your prospects and customers. We have all heard of the
Unique Selling Proposition, but this fast-paced session teaches you how to go beyond traditional marketing strategies and use Emotional Marketing Strategies to connect with customers and increase lifetime value. In this session you'll learn simple, affordable and actionable tactics and strategies along with results from an actual case study from one of America's most trusted brands.

Learning Points:

-How to create an Emotional Selling Proposition (ESP) that draws customers to your products, creates passion and increases lifetime value
-Affordable tactics for defining, creating and testing your ESP
-Take home ideas for maximizing response and lifetime value for any size budget