Direct from the trenches, hear what it is really like to build a B-to-B marketing database. Learn the truth about B-to-B data and what it's really like to work with multiple vendors and internal staff changes. We'll address the most common obstacles faced when building and implementing a B-to-B marketing database and how you can come out unscathed, successful, and ready for the next challenge!

LEARNING POINTS:

- Discover the 15 most common obstacles faced when building a B-to-B marketing database and how you can avoid them
- Pinpoint your needs and learn how to get your B-to-B marketing database up and running

Sponsored by the DMA Business-to-Business Council