Consumers mail and e-mail boxes are stuffed with marketing messages. What gets tossed in the trash and what gets attention and response? Join a panel of media experts as they analyze the breadth of direct communications sent to consumers, including personalization, volume, frequency, offers, and formats. Be the first to hear results from a new multidisciplinary research study, and participate in a dynamic discussion about consumers' attitudes to the relevance of direct marketing. Learn which personalization efforts are getting traction. Is 1:1 marketing really cutting through the cluster? Find out what's Hot or what's Not.... Answers make you change the way you do business today..

Learning Points:.

-What leading companies are mailing to consumers-both online and off-line.
-Consumers attitudes to direct marketing messages and images.
-How much personalization is really happening today, and where we expect it to go.

Sponsored by the DMA Retail Marketing Council