Session Information
DMA06 Conference and Exhibition
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Discovering Your Brand Essence Part 1
Track
:
Branding Fundamentals
Program Code:
F602
Date:
Wednesday, October 18, 2006
Time:
2:00 PM to 4:00 PM
Location:
Barcelona 1
SPEAKER
:
Brian R. Richards, Principal Strategist and Director, Brian R Richards Ltd
Description
What exactly is brand essence and how do you find yours? In this session, you'll find new ways to discover your point of difference
- real or perceived. You'll also discover how to define and defend your brand attributes and values.
- real or perceived. You'll also discover how to define and defend your brand attributes and values.
Handout Online
