Session Information
DMA06 Conference and Exhibition
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Powerful B-to-B Loyalty Marketing Part 2
Track
:
Best Practices In Customer Acquisition & Loyalty
Program Code:
F616
Date:
Thursday, October 19, 2006
Time:
9:30 AM to 11:30 AM
Location:
Parc Blrm 2
SPEAKER
:
Rick Ferguson, Editoral Director, Colloquy
Description
Once the tool of savvy consumer marketers, loyalty-marketing programs designed to recognize and reward "best customers" are
cropping up all over the B-to-B arena. And for good reason: the 80-20 rule is even more pronounced in B-to-B channels making the
identification and cultivation of best customers all the more important. Walk away from this session learning why it makes sense
to develop a systematized approach to improve share of customer.
cropping up all over the B-to-B arena. And for good reason: the 80-20 rule is even more pronounced in B-to-B channels making the
identification and cultivation of best customers all the more important. Walk away from this session learning why it makes sense
to develop a systematized approach to improve share of customer.
Handout Online
