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DM Days NY 2008 Session List

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Sessions

Audio Synchronized Conference Material Sales

CON Full Conference Content Online Access (All 3 Days)

CON1 Individual Full-Day Online Access (June 10, 2008)

CON2 Individual Full-Day Online Access (June 11, 2008)

CON3 Individual Full-Day Online Access (June 12, 2008)

100 Driving Your Online Campaigns: How SEO, PPC and Email Campaigns are Put to the Highest and Best Use

101 Mobile Marketing 3...2...1, Lift Off

102 On-Demand, Predictive Modeling: Creating Competitive Advantage for Small and Medium Businesses

104 Optimal Allocation of Promotion Budgets: Smarter Decisions with Market Potential Models

105 Learn the 3-Step Opt-In Marketing Process that's Helping Microsoft Achieve Opt-In Rates of 40% Plus

106 Multicultural Direct Marketing

108 Social Media and Measuring Your Online Success

139 Fashion Statement or Fad du Jour? The Possibilities and Pitfalls of Ethical Marketing

141 Creating an Accountable Marketing Program

142 The Key to Efficient Creative Execution: Marketing Asset Management (I)

143 Speed to Lead: E-Mail that Closes the Sale and Keeps the Customer

144 The 1to1 Vision: Achieving the Next Level of Marketing Excellence

145 Envelopes by Design: Creating the Direct Mail Campaign of the 21st Century

146 The Business of Social Media: Web 2.0 to improve Search, Usability and ROI

147 Social Networks as Marketing Tools: Great Opportunities; But Beware the Pitfalls!

148 New Rules: 10 Trends That Will Impact your Marketing Strategy, and How

150 Know Your Data — And Get the Most from It

153 Financial ServicesMarketing 50+ Marketing:The Good, The Bad andThe You'd Better-Get-It-Right

155 Web 2.0: Social Networking, User Generated Content and Digital Advertising

157 Mobile: The New Face of Marketing & Customer Service

158 Case Study Presentation by ECHO Digital Award Winner — Magic on Your Desktop

159 Email Marketing 2008: Capture Data, Build Relevancy

160 Integrated Marketing: Variable Data, Outputs for the Web, Email and Print (I)

161 Know Thy Customer: Utilizing Customer Segmentation to Develop Relevant E-mail Contact Strategies

162 Take Shopping to the Next Level by Combining Relevant Media and Self-Service

163 What is a "Full-Service Advertising Agency" Anyway?

164 Harnessing the Power of the Online Community; A Case Study

166 Marketing 2.0: The New Way to Create Customer Loyalty

168 Proven Techniques to Build An Engaged Email List(Another Accepted Proposal.

170 Testing for Marketers: Why You Must "Get With the Program" Proposal should have been (accepted)

171 Why You Need (and How to Afford) a Prospect Database

172 Balancing Eco Friendly Consideration with Marketing Effectiveness in Direct Mail

173 State of The Agency:The impact of Digital Automation on Positioning, Process, Profits

174 Auction-Based Media Marketplaces — What's New, and What it Means for Advertisers

175 Postal Optimization Strategies to Help Reduce Cost and Maximize ROI

204 How To Go Green Profitably + Responsibly

206 The Importance of and Strategies for Implementing Enterprise-Wide Data Management

207 Search Engine Optimization — How Some Marketers Are Getting It Right

208 Marketing Value - One Interaction/Transaction at a Time

209 45 Environmentally Friendly Direct Mail Ideas in 45 Minutes

211 4 Critical Steps for Achieving Breakthrough Opt-In-Driven Multichannel Marketing Results- Part 1

212 The Online Advertising Boomerang: Targeting Ads Online Without Violating Consumer Privacy

215 Vertical Segmentation for Developing Marketing Strategy and Implementing Database Marketing Programs

217 Direct Mail and the Environment: It's All About Choice

218 Seeking Qualified Prospects: B2B Multi-Channel Acquisition Strategies

219 Macro Trends in Direct Marketing:A Perspective from Asia

221 Global Search: Managing Campaigns Across Countries and Continents

222 How to Organically Build Hispanic Email Lists

226 User Panel Use it or Lose it- Web Analytics the New" Must Have" for Web Marketers

227 Walk Before you Run: Lessons from Direct to Digital Marketing

229 Latin American Art: Snapshot of the Shifting Sharp of Direct & Interactive Marketing Strategy

230 Social Media 101: Blogging, Podcasting and Social Networking Basics - Part 1

231 Search Marketing: What's in a Good Ad?

232 Finding the Sweet Spot: Hispanic Marketing for a new Decade

237 Making the Most of your Mailings —-- with Intelligent Mail

238 Macro Trends in Direct and Digital Marketing: A Perspective from Europe

239 Social Media 101: Blogging, Podcasting and Social Networking Basics - Part 2

240 "E" is for Exceptional Email - 20 Tips and Tactics To Transform Your Email Marketing

241 Tap Into the Fastest Growing Market in America...Hispanic DRTV

74 Shift Happens: Customers Take Charge

77 Do you Know Where Your Marketing Dollars Are Going? Marketing Resource Management (MRM) solutions do (I)

79 Nine Deadly Mistakes in Database Marketing and How to Avoid Them

80 Integrating Old and New Media Opportunities

81 Direct Mail Strategies for Integrated Marketing Campaigns

83 Brand Matters: Direct Marketing's Effect on Brand Building

84 Five "Must Do's" for an Effective B2B Marketing Database

86 Do You Know the Value of Retaining Your Customer?

88 Revealing Retail Loyalty in Hot Demographic Segments: Where and Why We Buy

89 Say Goodbye to Today's Biggest Direct Disaster -- Poor Brand Integration

90 Website Usability Balancing the Customer Experience and Conversions

91 Multi-Channel Convergence: The Consumer Battle of Online vs Offline

94 Using Your Digital Assets to Extend Reach and Influence Among Your Readers

95 How the Users Use Campaign Management Software [I]

96 Going Beyond CPC Pricing

97 Reaching the Savvy/Illusive High-net Worth Luxury Consumer

98 Can Social Media be Used for Direct Response?

99 Verizon Gets Personal with FIOS: Combining Brand Entertainment and Social Media for Local Market