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Email Evolution Conference Session List
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Conference Set
February 9, 2009
 February 10, 2009
 February 11, 2009
 

Conference Set

CON  Complete Conference Online Access 
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February 9, 2009

01  Email Compliance Workshop: Building Email Compliance into the Email Profit Center 
02  Email Design Workshop 
03  Email Marketing Workshop: Best Practices and Better Delivery 
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February 10, 2009

04  Opening Remarks and Welcome 
05  Keynote Presentation: The Writing on the Wall for Winning in 2009: It's the e-conomy Stupid! 
06  Channel Effectiveness Track: Email 3.0: How Video in Email Will Change the Game   
07  Strategy & Theory Track: Email Book Authors: An Open Discussion   
08  Client Case Study Track: From Good to Great: Campaign-Specific Testing Strategies 
09  Channel Effectiveness Track: Email Deliverability Success is a Strategy...Not a Game, and Not an Accident   
10  Strategy & Theory Track: Email Voices of Impact    
11  Client Case Study Track: Relevance Takes Flight: at AirTran Airways: How Data and Creative Combine for Lofty Results    
12  Channel Effectiveness Track: Achieving Long-term Customer Loyalty and Engagement through eCoupons    
13  eec Roundtable and Advisory Committee Leaders: What is the Vision?    
14  Client Case Study Track: Move Your Program Forward with Content Management    
15  Channel Effectiveness Track: Newsletters: The Publisher's Best Friend   
16  Strategy & Theory Track: Marketing to Europe - The Do's and Don'ts   
17  Client Case Study Track: Keep in Touch: Email as a Lifecycle Management Tool   
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February 11, 2009

18  Keynote: The Great Email Debate 
19  Channel Effectiveness Track: Blogging for Acquisition   
20  Strategy & Theory Track: Maximizing Email ROI in a Down Economy   
21  Client Case Study Track: Lessons Learned from a Cool, Cause-Marketing Initiative   
22  Channel Effectiveness Track: SMS: 160 Characters to Say You Love Them   
23  Strategy & Theory Track: More than a Message: Email Behind the Scenes   
24  Client Case Study Track: What's Working NOW in Email Marketing   
25  Channel Effectiveness Track: Even in Email Your Reputation Precedes Email Marketing: The Driver Behind Social Media   
26  Strategy & Theory Track: Contract Strategies 101: How to Build Email Creative Fight Night: Agency vs. Agency vs. Agency   
27  Client Case Study Track: Case Studies: Magazine Marketing Goes Digital 
28  Channel Effectiveness Track: Search & Email: The Yin & Yang of Online Marketing   
29  Strategy & Theory Track: Emarketing in the Consumerscape: Igniting Customer Passion with Your Data   
30  Client Case Study Track: Email Marketing: The World's Best Email Case Studies From Around the World 
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