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Digital Marketing Days 2010 Conference & Expo Session List
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Track Session Code Speaker Date

Track: 

Complete Conference Set
Customer Acquisition Marketing: Building Your Business
 Retention & Loyalty: Keep Your Customers Coming Back for More
 Creative Marketing: Creating Winning Campaigns
 June 14, 2010
 June 15, 2010
 June 16, 2010
 

Complete Conference Set

CON  Full-Conference Content Online Access (all 3 Days) 
CONM  Individual Full-Day Online Access - Monday 
CONT  Individual Full-Day Online Access - Tuesday 
CONW  Individual Full-Day Online Access - Wednesday 
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June 14, 2010

010  Search Engine Marketing Workshop 
020  Mobile Marketing Workshop 
030  Email Marketing Workshop   
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June 15, 2010

040  Navigating the Evolving Search Terrain   
050  How to Increase Sales 20% by Deploying Your Multichannel Mix Per "Voice of the Customer" Media and Channel Preferences   
060  Leveraging Crowd Sourced BtoB Data to Improve Marketing Efforts 
070  National Pen Case Study: Passport to Europe   
080  Getting Intimate: Make a Brand Experience Personal with Subtle Relevancy 
090  Making Your Website More Engaging 
100  Freedom and Control: Effective Email Marketing for a Distributed Business   
110  Show Customers You Understand Them Across Channels and You Can Achieve 35% Email Click Through Rates   
120  How Transparency Will Reshape Online Advertising   
130  What Works and What's Waffle 
140  Battle Direct 
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June 16, 2010

160  How to Digitally Target High-Value Customers   
170  Opportunity Knocks for Jets Season Tickets 
180  Gen Y Rising: Preparing for the New B-to-B Buyer 
190  DMAs Go Global 
200  Engaging Social Media Strategy on the Canary Islands   
210  Mobile Ad Targeting and Government Regulation: From "Laissez Faire" to "Doctrinaire"? 
220  Digitally Surrounding Your Customers Throughout The Buy Cycle   
230  Your Brand Deserves More Conversation 
240  Build Once, Promote Globally — Tips and Techniques to launch global Mobile programs 
250  How Moms and Retailers Engage on Social Media Sites   
255  What's Working Now: Email, Emerging Media and More 
260  Using Online Data to Drive ROI 
270  Cross-Media 2.0: The Future of Integrated Communication 
280  Gateway to China 
290  Search and Social Media: Friends, Not Enemies   
300  Choosing your search optimization goal   
310  The Death of the Marketing Budget — How to Adapt   
320  Marketing to Indirect Partners — A Michelin Case Study 
330  Takeaways: An Overview of the Most Compelling Ideas 
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